Familiarize yourself with The Boycott, Divestment and Sanctions Movement (BDS). It is a serious problem in Europe and is slowly slithering into the US. We've written about it here . Until last week it had not had any major successes, although some Israeli companies, such as Ahava, and companies that sell to Israel, such as Caterpillar and Motorola, have been targets. But we are deeply troubled by one apparent success, and you should be also. A ragtag group of "performance artists" staged a boycott flashdance in a W. Philadelphia supermarket. Their message was to boycott Sabra hummus because, amongst other things, on its corporate responsibility brag page of its website, Sabra's corporate owner, the Strauss Group, USED to say that Strauss had "adopted the Golani brigade," one of the elite IDF units. But after the Philly BDS group staged their war dance, those words mysteriously disappeared from the Strauss Group website, and the dancers claimed their first scalp.
The Golani Brigade, one of the IDF's most decorated troops, was born in February, 1948 and has served on the front lines, in open warfare and urban combat, in many of Israel's toughest battles. A bunch of pathetic, off-key dancers who've never faced a serious threat in their lives scared Strauss into dumping its public support of Israeli soldiers who have risked their lives virtually every day since before the re-birth of Israel? Shame. Shame. Here's what you can do: call Sabra and tell them how disappointed you are. The toll free # in the US is 1-888-957-2272, M - F, 9:00a.m. - 4:30 p.m. CST. And learn how to make your own Golani Hummus.